Template: How to Turn Your Employees into Ambassadors like RedHat
Do you have trouble sourcing high-quality candidates? If so, you are not alone. The competition to identify and attract top talent is at an all-time high. This demand to find talent has led many companies, like RedHat to expand and improve their current employee referral program.
Employee referral programs can improve the quality-of-hire, speed up the time-to-fill, reduce hiring costs, and improve overall hiring outcomes. Realizing all these great benefits, RedHat didn’t want to just enhance their referral program, they wanted to create a culture of referral within its workplace. Here’s how they did it.
Assessed Outdated Program
RedHat recognized the power of employee referral programs right from the start. The company developed an employee referral program during the early stages of the company. As the company grew by more than 10,000 employees, however, the program needed to be revisited.
In addition, transparency and engagement with employees were missing from their current program. Unfortunately, their current referral system was limited to specific job vacancies. The current system also did not provide a way for employees to check the status of their referral or to receive updates.
RedHat Ambassador Program
After analyzing its current referral program and surveying its staff, RedHat used this valuable data to establish a new ambassador program. This program reinforced three levels of employee ambassadors, including:
- Super Ambassador - After making their first successful referral, an employee becomes a Super Ambassador and receives a free t-shirt and sticker.
- Mega Ambassador - Once the employee makes three successful referrals they are promoted to Mega Ambassador status. These employees receive a free sticker and hoodie, as well as an additional 25% cash bonus.
- Ultimate Ambassador - After making five successful referrals, an employee is elevated to the Ultimate Ambassador level. These employees can choose between a free jacket or cape, and earn a double bonus for their fifth referral.
RedHat also invested in a referral tool which integrates with iCIMS to make it more convenient for employees to make referrals and to add transparency to the process. This integration allows employees to check the status of their referrals and to receive regular updates.
The RedHat ambassador program is very successful with 40 to 50 percent of all new hires coming from employee referrals. If you want to enhance your employee referral program, like RedHat, to create a culture of referrals, you must move beyond the outdated referral programs and develop a modernized referral program. Building an easy-to-use platform, keeping the rewards process consistent and transparent, and incorporating an element of fun, such as a gamified experience for your employees, can help to drive better hiring results.